Project Scope: Photography and Art Direction

The art direction for Remedy Ginger Lemon Kombucha aims to create a fresh, tropical vibe. By incorporating key ingredients like lemon and ginger into the scene, it visually communicates the kombucha's bold flavours. To enhance the refreshing appeal, the scene is styled with ice, and a light water spray on both the bottle and the table adds a crisp, cooling effect. Not only does it highlight the product’s zest but also reinforces its thirst-quenching qualities.