Project Scope: Photography and Art Direction
Inspired by sports and street fashion, the concept focuses on bold, bright colours to create a vibrant, street-sporty aesthetic. The use of sports equipment, such as a basketball, tennis racquet, or soccer ball, serves as effective props to reinforce the theme. For soft-light image, a clean white background will keep the focus sharp and eliminate distractions. In contrast, red lighting for the harsher shots adds intensity, aligning with the bold and dynamic nature of the concept. The final image contrasts with the bold theme, taking on a more experimental approach. By adjusting and editing with opposing tones, a new atmosphere is created, evoking a sense of suspense and mystery.
— More coming soon —
Project Scope: Brand Identity
Authentic Thai desserts are becoming rarer and difficult to source around in Thailand. Pun Pun Desserts is one of the businesses that intend to expand the culture through its traditional flavours. Although the business is recent and known among some Thais living in Melbourne, Pun Pun Desserts strives to spread its brand to Melburnians, to ensure that the culture’s unique desserts can establish a place among other competitors. Pun Pun Desserts aims to widen its audience by rebranding it, creating a new brand identity that could embrace the culture to the fullest.
Project Scope: Storyboard and Short Animation
The storyboard is about a beaver who works as a builder. It is a very hard-working and naturally-born builder, it usually works during the day building exceptional-looking wooden houses. But the beaver does not only work as a builder, it is also a drummer at night time. This idea comes from how the beaver slaps its tail on the water's surface. In the last scenes, the beaver used its tail to make beats. This storyboard aims to add human personality and attributes to the beaver by comparing the beaver’s nature to human personality.